Post by account_disabled on Jan 24, 2024 3:48:43 GMT
Not sure where to start? The ideas outlined in the next section will serve as a jumping-off point. 3. Align and refine your lead magnet idea With your ideas on paper (or a Figjam), it’s time to align and refine. Start by selecting the most well-aligned ideas for your brand and product.
You should be looking for things that feel like a natural extension of your offering, and may even allow for some organic brand or product integration. Then it’s time to Phone Number List refine. Let’s say you’re a B2B that helps companies assess and reduce their CO2 emissions. of the quickest wins for companies is to recycle, but most companies are recycling incorrectly due to a lack of education among staff. You know you want your lead magnet to solve this problem.
Now it’s time to refine how you solve the problem. To do this, consider your buyer again. Are they more likely to be one of the employees on the ground who requires educational material or a leader on the team who needs to do the educating? Are they aware that recycling is a quick win, or is there a piece that needs to come before? You will also want to consider where your product or offering comes in.
You should be looking for things that feel like a natural extension of your offering, and may even allow for some organic brand or product integration. Then it’s time to Phone Number List refine. Let’s say you’re a B2B that helps companies assess and reduce their CO2 emissions. of the quickest wins for companies is to recycle, but most companies are recycling incorrectly due to a lack of education among staff. You know you want your lead magnet to solve this problem.
Now it’s time to refine how you solve the problem. To do this, consider your buyer again. Are they more likely to be one of the employees on the ground who requires educational material or a leader on the team who needs to do the educating? Are they aware that recycling is a quick win, or is there a piece that needs to come before? You will also want to consider where your product or offering comes in.
