Post by juthi52943 on Dec 28, 2023 4:43:50 GMT
Let’s take a look at how behavioral data from the open web can benefit the financial services industry. Two Use Cases for Finance Personalization A U.S. bank faces a customer retention problem in high-yield credit cards and savings products. The explosion of easy credit options has taken its toll, reducing.
Revenue and creating discontent Job Function Email List among lending partners. The bank wants to leverage the wide range of attractive benefits and activities its credit products offer, through a mix of email and text introductory offers. The bank is primarily interested in four markets New York, Austin, Chicago and Los Angeles.
It can leverage online behavioral data to understand which zip codes in each region are over-indexed for categories of interest related to its products and benefits, such as dining deals, consumer technology, travel and insurance. This information may take the form of interest or intent scores.
Revenue and creating discontent Job Function Email List among lending partners. The bank wants to leverage the wide range of attractive benefits and activities its credit products offer, through a mix of email and text introductory offers. The bank is primarily interested in four markets New York, Austin, Chicago and Los Angeles.
It can leverage online behavioral data to understand which zip codes in each region are over-indexed for categories of interest related to its products and benefits, such as dining deals, consumer technology, travel and insurance. This information may take the form of interest or intent scores.
